Can Your Disaster Recovery Keep Up? Part 1 – The Need for Speed
We’ve all been there: watching the dreaded spinning wheel during the climax of a video, stuck at an airport gate as flight delays ripple across the screens, or worse, during an emergency, facing system outages when we need them most. These moments are more than just annoyances; they’re reminders of how vulnerable even the most sophisticated of systems can be to downtime. In today’s high-stakes digital economy, downtime is the Achilles’ heel of businesses worldwide.
When disaster strikes, whether it’s a ransomware attack, a natural calamity, or an unexpected system failure, the clock starts ticking. Every second lost means more revenue at risk, more trust eroded, and more customers looking elsewhere. The question isn’t whether your disaster recovery (DR) plan will be tested, it’s whether it’s fast and reliable enough to keep your business afloat.
The Reality of Modern Recovery: Speed vs. Trust?
Some competitors argue that speed alone can be dangerous in DR. They claim, “If you’re too hasty and recover too fast, you can make matters worse.” This reasoning paints a false choice, suggesting businesses must choose between speed and trust when it comes to recovery.
At Zerto, we fundamentally reject this idea. RPOs and RTOs aren’t optional; they’re your lifeline. You shouldn’t have to choose between acting quickly and trusting the integrity of your recovery. In fact, true resilience demands both. Here’s why:
- Ransomware doesn’t wait: Attacks are escalating, targeting backups, and spreading fast. If your recovery is slow or incomplete, you’re giving adversaries more time to wreak havoc.
- Hesitation is costly: For every minute your systems are down, the financial and reputational damage compounds. A slow recovery doesn’t just hurt—it can be the difference between staying in business and shutting your doors.
- Trust starts with readiness: Recovery isn’t just about restoring data; it’s about restoring confidence. Your DR solution should give you the confidence to recover quickly without second-guessing the results.
Recovery Speed Without Compromise
What sets Zerto apart is our ability to deliver rapid recovery that you can trust. We don’t ask you to make trade-offs between speed and data integrity. With Zerto’s continuous data protection (CDP), your RPOs shrink to mere seconds, and your RTOs can be often measured in minutes.
Competitors may rely on recovering from periodic snapshots or through tedious manual failover processes, but these approaches leave too much room for error. They create gaps in your data, force you to recover hours-old information, or leave you scrambling to validate systems under pressure. Zerto reduce these vulnerabilities by:
- Removing recovery gaps: CDP captures every change in real time, ensuring your data is current and secure.
- Simplifying failover: Our automated processes reduce complexity so you can focus on getting back to business.
- Accelerating recovery timelines: Whether you’re facing ransomware, human error, or hardware failure, Zerto enables recovery that is so seamless you might forget the crisis even happened.
Speed and Trust: A Case in Point
Consider this: When one of our enterprise customers—a global consumer goods provider —suffered a ransomware attack, they were able to recover and restore operations within minutes. No data gaps, no hesitation, and most importantly, no erosion of customer trust. Compare that to competitors, where slow, manual recovery processes or incomplete backups could have left them offline for hours or even days.
What’s at Stake?
Every organization faces this reality: The next disaster is not a matter of if but when. And when it comes, your DR strategy will define your ability to stay in the race. If your DR can’t keep up, you’re already in last place, as your competition laps you while your systems struggle to recover.
So, ask yourself:
- Can your recovery solution keep pace with the speed of modern threats?
- Are you prepared to recover data and operations with confidence, no matter the scenario?
- Do you have a partner that delivers both speed and trust, every single time?
Conclusion: It’s Time to Accelerate
With Zerto, you don’t just recover—you recover faster, smarter, and with more confidence than ever before. Don’t let slow, outdated, manual processes hold you back. It’s time to embrace recovery built for today’s digital world—where speed isn’t a liability, it’s your competitive edge.
Can your disaster recovery keep up? With Zerto, it can.
Check out Zerto’s hands-on labs or get in touch with us today!
Martin Oderinde Product Marketing Manager
